Robert A. McDonald
“TicTacToe Innovation has transformed the complex process of building organizational capabilities that drive innovation in today’s world, into a simple…
The Innovation Discipline Retreat
Learn a structured approach with the fundamental questions that propel innovation with clarity and focus – from idea generation to market launch.
Join us on Oct. 7-8 2025!
What participants will obtain:
- The opportunity to connect with executives from F500 companies.
- A unique experience immersed in the innovation fundamentals that deliver winning products and transformational innovation.
- The understanding of the Innovation discipline framework and definition of each area, exposure to real cases studies, hear from experts.
- A structured approach with the fundamental questions that propel innovation with clarity and focus – from idea generation to market launch.
- Deck of CIMA cards to reinforce question for innovation discipline.
- Exclusive use of CIMA App to help you make the innovation questions your habit.
- A unique experience to focus on your growth.
What participants will learn:
- Align Innovation Overall Growth Objectives.
- The path to deliver product superiority
- Understand and align the initiative source of volume. Who is being fired and where is the growth coming from.
- Defining points of difference and points of parity for your brand and for the initiative focusing on what is important to deliver better solutions.
- Going beyond the benefit. What is the reason to believe? How to deliver your brand benefit superior to competition?
- Identify and articulate the brand equity gap. What is your brand’s desired equity and what is your current perceived brand equity?
- Translating the benefit into product specifications: Achieving product superiority. A process/methodology to translate a winning idea into product specifications maximizing product benefit communication with a delightful multisensorial consumer experience.
We got it. We have done it before.
Diana Escoda
P&G, Coca-Colam Burt’s Bees, Clorox R&D and Innovation VP across Asia, North and South America
Lived in: Venezuela, UK, Spain, China, Cincinnati, San Francisco, DC
Mabe Rodriguez
P&G, Cincinnati Museum Center, CISE Marketing, Business EVP acrossNorth and South America
Lived in: Venezuela, Chile, Puerto Rico, Colombia, Spain, Cincinnati, Charlotte
Simon Bennarroch
P&G, VISA Global Insights & Analytics, Consumer & Market Data across Asia, North America, South America, and Europe
Lived in: Venezuela, Panama, Spain, Cincinnati, San Francisco/Silicon Valley
Santiago Schnell
“Tic Tac Toe innovation is one of the most effective boutique consulting firms in the U.S, specializing in fostering creativity…