The potential is already there. It just needs to be set in motion
In every team we have encountered, from Asia to Latin America, from startups to global giants, we have seen the same thing: talented people, full of energy and bold ideas… tuck beneath layers of processes, hierarchy, self-doubt, or simply the inertia of “this is how we do things here.”
We are here to unlock the powerful expertise that lies dormant within your team and learn new skills and behaviors that will set in motion what has been standing still. At the core of this inertia, we often find a tension between the rigid structures of excessive discipline and the creative courage of an underdeveloped mindset. By working with these two levers, we help you reactivate your team’s true potential.
Who are we?
We are Mabe, Diana, and Simon. Together, we bring over 75 years of experience leading innovation, strategy, culture, and growth inside some of the world’s largest companies. Not from the sidelines, from the trenches: running P&Ls, building brands people love, launching new categories, growing teams, and transforming organizations from the inside out.
We know what works and what doesn’t, because we have lived it.
And that’s what makes us different.
DIANA ESCODA
P&G, Coca-Cola, Burt’s Bees, Clorox R&D and Innovation VP across Asia, North and South America Lived in: Venezuela; UK; Spain; China; Cincinnati, OH; San Francisco/Silicon Valley, CA; and Washington DC.
MABE RODRIGUEZ
P&G Executive VP, Cincinnati Museum Center Chief Growth Officer, CISE President. P&L leader across North and South America. Lived in: Venezuela; Chile; Puerto Rico; Colombia; Spain; Cincinnati, OH; Charlotte, NC.
SIMON BENARROCH
P&G, VISA Global Insights & Analytics; Consumer & Market Data across Asia, North America, South America and Europe. Lived in: Venezuela; Panama; Spain; Cincinnati, OH; San Francisco/Silicon Valley, CA.
We have worked for
What do we do?
Hands-on experience
75+ years leading projects in marketing, R&D, innovation, strategy, consumer insights, and culture. We’ve done it before — in complex settings, with real results.
Multidisciplinary vision
We’re not an agency or a traditional consultancy. We blend disciplines to connect dots others overlook.
End-to-end
No forgettable workshops or unopened PDFs. We design experiences that shift behavior and spark visible impact.
Boutique design
No canned solutions. We listen, co-create with you, and go as deep as you need us to.
Our approach
We draw on behavioral science and neuroscience to craft spaces
where your teams reconnect with their creative power, learn to think differently, and most importantly – feel ready to act differently. Because change doesn’t start in a PowerPoint.
It starts in the minds (and hearts) of your people.
It’s not the latest methodology
It’s a way
of thinking
And like any human skill,
it can be trained.
TICTACTOE INNOVATION STRATEGIC PARTNERS
Top tier experts across disciplines
Manuel Suro
Procter & Gamble | Johnson & Johnson
Former Sales VP
Kevin Majeres
Harvard Medical School
Cognitive Behavioral Psychiatry Professor
Rosi Ajjam
Procter & Gamble | Estee Lauder
Fmr. Marketing Executive VP
Sung Hee Han
Coca-Cola
Fmr. Marketing VP
Gabriela Rodriguez
Procter & Gamble | Estee Lauder
Fmr. Human Resources VP
Esther Rosas
Procter & Gamble
Former Sales VP
Denise Andrew
Procter & Gamble
Former Human Resources VP
Rita Jacome PhD
President at IECO
Institute for Ethics in Communication and Organizations
Patricia Spisto
Procter & Gamble |
Fmr. GM at The European Institute of Purchasing Management
So…what now?
If you have read this far, you probably already know your team has more to give.
Maybe all they need is the right space to start creating, challenge the status quo, and build something better.
Ready to move with us? Reach out.
Let’s talk what we can unlock together.
At TicTacToe Innovation, we help organizations rewire their thinking to unlock their capacity to innovate