WHAT A CONSUMER INSIGHT REALLY IS! Most companies agree that innovation should be consumer-centered. Each company has a different way to express this idea: “The consumer […]

LISTENING, AN UNDERRATED SKILL It is a well-known fact that listening skills are important. Nothing new there. What may be newer and more interesting is the […]

Discovering and Important Unmet Need -H&S Context 1.        Research Facts: a.     Compared to other countries in the Latin America region, in Peru there was opportunity to […]

INNOVATING IN CHOPPY WATER I like to swim. I know you don’t care about that, but give me a minute to explain. One of the things […]

THE OTHER HALF OF OUR LIVES Long gone is the dread that comes along our 50th birthday celebration. Long gone is the age marker for the […]