Kudos to Coca-Cola – Human Centered Innovation Kudos to Coca-Cola for connecting with the human behind each Coke, for using the world as their innovation playground […]
Human Centered Innovation: Clorox Scentiva In our quest to learn from companies who have delivered consumer centered innovation, Tic Tac Toe innovation recently talked to Clorox […]
IDEAS ARE A WORK OF BRIKOLAGE. THE MORE PIECES ON THE TABLE , THE BETTER!! Great ideas come from the bridging of seemingly unconnected thoughts. These […]
WHAT A CONSUMER INSIGHT REALLY IS! Most companies agree that innovation should be consumer-centered. Each company has a different way to express this idea: “The consumer […]
LISTENING, AN UNDERRATED SKILL It is a well-known fact that listening skills are important. Nothing new there. What may be newer and more interesting is the […]
Discovering and Important Unmet Need -H&S Context 1. Research Facts: a. Compared to other countries in the Latin America region, in Peru there was opportunity to […]